bmx boys and blue lug

Back in college – having enrolled in one with a Quaker tradition without even knowing it – we were mostly limited to one dining hall in an effort to keep alive the tradition that the community should all “eat under one roof.” When I wasn’t running on carcinogens [Parliament Lights] and what I believed to be a healthy balance of carbs, fat, protein, and caffeine [dirty chai lattes], I would head to a brown building that resembled a tired ski chalet with the rest of the school population. Crouched at the bottom of a hill, the front of the building was bordered by a stone ledge enclosing a big courtyard, with low, wide, slate steps leading to the entrance. Although my best friend [a dedicated omnivore] still mentally savors the vegan apple crisp [Lauren: it was GOOD.], the food inside was unremarkable. And as spoiled, slightly bored college students, we remained communal in only our complaining and gossiping.
Except on particularly lucky, sunny, spring days, when an odd mix of girls would linger outside the dining hall. I would sit on the stone ledge and smoke a slow cigarette or nibble from a Styrofoam cup filled with Life cereal, my best friend deliberately eating ice cream. We’d watch the townie boys, like all the other girls, on their BMXs and skateboards and pretend to talk until either our stalking got uncomfortably obvious or they rode away. In hindsight, it was a mutually beneficial exchange: they probably loved the attention, and we shamelessly indulged in checking out guys still in high school, who probably lived in rooms with piles of clothes, BMX/skateboard parts, shoes, and magazines strewn all over the floor. They were unrealistic, superficial crushes [the most we ever did was look], but we kept coming back nonetheless.
I remembered this attraction to messy youth when Kyle and I stopped by the only place he definitely wanted to see in Tokyo: Blue Lug.

A large space by Tokyo bike shop standards, Blue Lug offers a well-rounded collection of gear, apparel, brightly colored bikes, and parts. The usual suspects are in attendance: Swrve, Outlier, DZR shoes, and Nari Furi, alongside a random selection of jerseys [Mash, Geekhouse, Cadence]. Messenger bags hang high near the ceiling on the left side of the room while the other side is dominated by colorful rims and tires. Saddles and top tube protectors are displayed in classic beverage displays, playing up the store’s Japanese roots.

Geared towards the urban fixster, Blue Lug has some impressive offerings. But expecting its brick-and-mortar store to be as slick as its online shop is like hoping that teenage boys on BMX bikes can do their laundry on a regular basis. When asked to deliver, they do – impressively [and attractively!] so – but don’t expect the perfection of BMX tricks to translate into tidiness. Displays can be messy, necessitating occasional digging, and as a consequence, there’s the sense that some gems are getting lost in the piles of products.

But like sloppy-haired boys on skateboards, it’s easy to forgive the short attention span and irregular bouts of orderliness. The rough edges of the shop imply, too, that they are a result of a life too busy riding and finding cool gear to worry about absolute perfection. Compared to painstakingly curated bike shops, the disheveled, slightly distracted personality of Blue Lug is refreshing, and it makes the experience – like townie spectating – something to look forward to. And something to remember and savor a little bit; even if, as a predominately road rider, I won’t be buying out their inventory any time soon.
Kind of like, how years later, while stuck in our respective law schools, Lauren and I were still talking about them: “Reminds me of licking ice cream cones while watching the [townie] dudes on their BMX bikes,” she said.
“Yeah,” I replied, “creepy older college girl stalker.”
“Yeah, I think you mean,” she said, “sexy coed stalker.”
Touché.
[Bigger pictures here.]

an outlier problem

You know you're at Interbike when the day starts with a stop by a suite at the Venetian, and the elevator next to you spits out a guy in a full kit on his bike, who clips in and rides his way to his hotel room.
But you know the day's going to be really good when it involves a cell phone sound system, Bouchon Bakery, and independent cycling apparel designers in the form of Outlier and Swrve.

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A month and a little bit ago, M1 and I met Tyler and Abe of Outlier. Over lattes and iced coffees, we chatted about printing shirts, fondled their new Merino T-shirt [which feels like a soft black cloud of air], and when Interbike came up, they let us in on a plan for a trunk show. After saying our goodbyes, M1 and I babbled excitedly about it. And before we knew it, we were sitting in a suite at the Venetian with Tyler, Abe, Matt, and Miriam [of Swrve].

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The trunk show - and all the running back and forth it involved - was possibly the most fun I had in Vegas. Because while both Outlier and Swrve obviously take their craft seriously, they not only deliver quality products, but are some of the friendliest people in the industry. Getting excited over how good ak-mak crackers are [they are addictive] wasn't stupid, but awesome. And feeling lazily comfortable after a morning and then some spent on my feet, I even managed to pop my cherry on one of the couches.

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My Bouchon Bakery cherry, that is. We scarfed down sandwiches with a coffee so dark it tasted like an Americano [except...almost better, if that's even possible], and an Americano with crema so thick it almost looked like a latte. One bite of the huge oatmeal-raisin cookie and I fully, completely, and totally understood Abe's admission when he said had a "Bouchon problem."
Tummies full and re-energized, we headed down to the Momentum fashion show...And I ended up in an elevator with Jason and his Walmart Huffy [which he later did a barspin with]. It sat in the suite along with Affinity's new road frame [with complete Sram Red] as Outlier's Workwear pants and 4 Season OG pants flew into eager hands [they are hottt]. People marveled at their Merino T-shirt and the soft texture of their Merino hoodie as Tyler danced to the Major Lazer streaming out of his cell phone. M1 tried on a pair of the Workwear pants and had paid for them before I asked if he was getting them. I couldn't resist and bought a cap. Can I say I can't wait for their womens' pants?

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It was over almost too quickly, although my legs felt dead. People drifted off to the Crit as we wrapped up our things and sat for a few minutes in the quiet aftermath of a good event. I left the next morning without seeing Outlier or Swrve but emailed thanks and mentioned indulging our respective "Bouchon problems" again.
"Bouchon, anytime..." came the reply. Yup, these are definitely my kind of people.