You know you're at Interbike when the day starts with a stop by a suite at the Venetian, and the elevator next to you spits out a guy in a full kit on his bike, who clips in and rides his way to his hotel room.
But you know the day's going to be really good when it involves a cell phone sound system, Bouchon Bakery, and independent cycling apparel designers in the form of Outlier and Swrve.
A month and a little bit ago, M1 and I met Tyler and Abe of Outlier. Over lattes and iced coffees, we chatted about printing shirts, fondled their new Merino T-shirt [which feels like a soft black cloud of air], and when Interbike came up, they let us in on a plan for a trunk show. After saying our goodbyes, M1 and I babbled excitedly about it. And before we knew it, we were sitting in a suite at the Venetian with Tyler, Abe, Matt, and Miriam [of Swrve].
The trunk show - and all the running back and forth it involved - was possibly the most fun I had in Vegas. Because while both Outlier and Swrve obviously take their craft seriously, they not only deliver quality products, but are some of the friendliest people in the industry. Getting excited over how good ak-mak crackers are [they are addictive] wasn't stupid, but awesome. And feeling lazily comfortable after a morning and then some spent on my feet, I even managed to pop my cherry on one of the couches.
My Bouchon Bakery cherry, that is. We scarfed down sandwiches with a coffee so dark it tasted like an Americano [except...almost better, if that's even possible], and an Americano with crema so thick it almost looked like a latte. One bite of the huge oatmeal-raisin cookie and I fully, completely, and totally understood Abe's admission when he said had a "Bouchon problem."
Tummies full and re-energized, we headed down to the Momentum fashion show...And I ended up in an elevator with Jason and his Walmart Huffy [which he later did a barspin with]. It sat in the suite along with Affinity's new road frame [with complete Sram Red] as Outlier's Workwear pants and 4 Season OG pants flew into eager hands [they are hottt]. People marveled at their Merino T-shirt and the soft texture of their Merino hoodie as Tyler danced to the Major Lazer streaming out of his cell phone. M1 tried on a pair of the Workwear pants and had paid for them before I asked if he was getting them. I couldn't resist and bought a cap. Can I say I can't wait for their womens' pants?
It was over almost too quickly, although my legs felt dead. People drifted off to the Crit as we wrapped up our things and sat for a few minutes in the quiet aftermath of a good event. I left the next morning without seeing Outlier or Swrve but emailed thanks and mentioned indulging our respective "Bouchon problems" again.
"Bouchon, anytime..." came the reply. Yup, these are definitely my kind of people.