Sharing is caring, I know. But sometimes, I'm tempted to keep certain things to myself. Like those gems of whatever that you discover, and then hide away, at least for a little while, while you weigh who you'll let in on your little secret, and in what order.
The irony being that I don't really consider myself good at keeping secrets. Especially when they're good secrets.
Like the addicting soul of Eli Paperboy Reed & The True Loves that's been streaming out of my speakers for the past few days [not clicking on those links is your loss, so I'm not even going to demand you check them out]. Sure they've been around for a while...but with music like this coming from homey little Boston, and the NACCCs starting today, I feel just a little bit obligated to share this little gem.
And there's something else, too. And it's called Superb.
Conceived by Jason, it's the stunningly hip extension of Cambridge Bicycle's track bike boutique. The website went live earlier this summer, but it's the space that I want to talk about. The plans for it are unbelievable, and I've had the good fortune of peeking into the space [formerly that of Boston Bicycle] every few weeks and watching the whirlwind transformation. Gold and teal ceilings, custom damask, plans for a display that will blow your mind, and chandeliers.
I'll let you in on another secret, too. Jason was one of the first to know about cassette before her official launch, and when I dragged M1 to the space a few weeks back, it ended in a few iced americanos...and an idea.
A collaboration t-shirt between Superb and cassette, the idea was sketched out within 24 hours of that meeting, delivered to M1 and the concept finalized between 2 to 3am on a Sunday night and the hour before I boarded a bus back to Boston on Monday morning. The shirts were printed, cured, and mailed within 48 hours [did I mention we work fast?]. And just in time, too. Because with couriers from all across North America flooding the city, Superb is a destination spot, and then some.
Which is probably why I can't keep the fact that it's amazing and going to be totally awesome a secret. All exacerbated by the fact that late Tuesday night, M1 sent me an iphone shot of a test Superb shirt. I nearly screamed in excitement before reaching for the phone, the only words I could form being "dude...dude...that shirt...oh my god..."
"Yeah," he replied, "I want to sort of steal one."
And there you have it. Proof that it's a good one. And therefore a secret I am incapable of keeping. Want one? Stop by Superb...and make sure you say hi, too!
[And yes, it's Rapha Scarf Friday again...]